Predictive models start with benchmarks from other companies, but they need constant updates from your actual performance data. When real-world results differ from assumptions, the model adjusts. A more compelling offer might generate more leads than expected.
And I know that the model that you've built is based on a lot of, you know, really strong inputs. So, you can sort of benefit from all these other companies that have gone before you that have done similar things and seen similar types of results. But as you capture data on what the real-world reality is, it can very quickly adapt to, well, we thought that you'd get this many leads in this amount of time based on this activity, but you got more because your offer is more compelling.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
