Mark Osborne argues that executives miss empathy during digital transformation, treating software adoption as a top-down decision. He draws on his book to show why understanding employee needs matters more than mandates.
If you're an executive and you're viewing this or listening to this is sometimes we feel, and in my book, which I know we'll talk a little bit more about it at the end, but is the part of the empathy, the part of the leadership traits. And I know some people within organizations think that, okay, we're bringing this software either because someone at the high level, C-level executives decided just to bring new software.
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