Founders often make better salespeople for their startups than they think, even introverted developer-founders. They have deep product knowledge and personal investment that makes them more persuasive than a hired salesperson would be, though many founders don't realize it.
Founders come to us all the time and it's either they know enough where they need advice or they've tried and burned and they're coming back to us to triage. Right. But what we see all the time, to your point, is, you know, they're doing founder-led sales as you're— again, also agree the founder is the best seller, even though they may not be a seller by nature. That's right. I know a lot of developers who've created software. They're introverts, they're, they're programmers, but at the end of the day, they can sell their product more than they think they can.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
