An automotive retail leader explains how their organization has used single-point solutions like dealership websites and targeted ads to address specific customer needs. He sets up the question of whether these isolated tools are enough for bigger business goals.
First started, what we did, Mark, was we actually, uh, have always had really good single-point solutions. And so, you know, think of a single-point solution in the car business as a website, or single-point solution is advertising, or, uh, single-point solution is, you know, targeted communications to people who need service, whatever it be.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
