Mark Osborne warns that companies often assume customers think like them, which breaks marketing and sales messaging. Building empathy with potential customers and teammates requires understanding how they actually think, not projecting your own perspective onto them.
you know, the sort of the idea of building empathy with potential customers or, you know, potential teammates. And, you know, so often we see in building either marketing messaging or sales messaging when we're working with companies that they assume that their customers are just like them, which is almost definitely not true. Even when people come from the same industry,
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