Mark Osborne explains why most business owners don't plan for an exit and how to build a company that buyers actually want. He argues you should design for saleability from the start, not as an afterthought.
A lot of times when people are running a business, they're not thinking about, okay, they want to get to a certain size maybe, but they're really not thinking like, hey, I really believe the ultimate is the exit because in order to get to the exit, you have to create a business that's wanted along the way.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
