Mark Osborne advises founders to build based on what customers actually use, not investor assumptions. Use customer feedback loops to de-risk decisions and prioritize features based on real user behavior.
I know you're busy, I know you're scattered, but to really have that customer-centric mindset, I think, refines your message, helps you understand your priorities more than you think your investors do. It builds in de-risks where you're— I've told them point blank, I don't need this, that I'm— that's not how I'm using your product. And if so, these things have no value to me, even though you've listed them as potential features that you want to integrate. I don't— I use you completely different than you think. And so those feedback loops will really help you cull down and target in the right priorities for your business and your product.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
