Entrepreneurs often mistake opinions for proof of market demand. Target markets that have already shown they want your product, not ones based on assumptions. The only exception: if you're still figuring out who your ideal customer is.
Biggest gap that people tend to to miss is conflating what is proven market fit with opinion market fit and who they want to go after. And so, it's it's really when we develop a lot of these strategies is what we did at the at the turnaround is let's let's target a proven market first for growth because there's always one unless you're you're in a pre ideal customer profile phase of business which is all testing right.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
