Growth means hiring more people. Scaling means using technology and data to multiply impact without proportional cost. Moving beyond word-of-mouth requires systematic, tech-enabled customer acquisition strategies.
just growing by adding, you're not really creating that leverage. Whereas, you know, technology, data, AI, as you and I were just playing around with something there before we started, that really creates that leverage, that creates that scale instead of, you know, just growth. Exactly. And it just really opens up a lot of those things. So I know that as part of this idea of scaling versus growing, You've got, you know, how do you move beyond, you know, just word of mouth and referrals?
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
