Mark Osborne helps founders tell the difference between validating a business idea and just justifying it. Most entrepreneurs interpret market signals to support what they already believe. He gives new founders tools to assess feasibility objectively instead.
a lot from the process. And so now you can arm people with sort of some of the tools that maybe you were— you didn't have when you were coming through. And so it's so interesting to hear that talk about, you know, sort of a real feasibility that's an unbiased perspective, because very often at times you're right, when you're building a business plan, you're interpreting the marketplace to sort of justify why there is an opportunity for you. Versus actually just taking an unbiased look at, is there an opportunity for me or not?
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
