Mark Osborne explains how intent data signals the right moment to reach a prospect. The three essentials of outreach: the right person, the right message, and the right timing. Creative data work can unlock when to actually contact someone.
A lot of times when people call themselves a data person, they're not as creative as you are. And what I love, like the way that you're describing your usage of data is it's really like the possibilities are endless because you're using creative ways of finding those connections with data. And you hit on something a second ago, which you and I have chatted about a little bit, which is sort of intent data and using that as a signal for the right timing. Yeah. 'Cause you know, you have to find the right person and the right message and it'd be the right time.
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