Mark Osborne explains how to adjust your go-to-market strategy based on market maturity. Innovators want different messaging than the majority, and mismatching your approach to your audience costs you sales.
Yeah, there's a couple of key points there that you sort of touched on that I want to kind of elaborate. And the first is sort of the idea of what's the market maturity. And so oftentimes, you know, folks don't think about where is my marketplace in terms of maturity? Like, is— am I speaking to sort of innovators that are looking for the new thing that they don't know about? Or am I going for more of a majority of everyone's aware that this problem exists and they gotta solve it eventually?
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
