Mark Osborne proposes measuring the percentage of clients acquired in the past year who either referred someone or gave a testimonial. Not every client can refer a suitable prospect, but nearly all can provide a testimonial, making this combined metric a reliable gauge of client satisfaction and organic growth.
We actually implement a metric of what percentage of your clients in the last year have either made a referral or given you a testimony, because not everyone can make a referral because maybe they don't always, you know, have someone that's a perfect fit for your services or that they know, but everyone can give you a testimonial. And so measuring that metric of what percentage of your clients in the last year have given you one or the other is such a great thing to focus on.
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