Mark Osborne explains why professional services and SaaS companies chase new clients while neglecting existing ones. Most growth comes from activating and expanding relationships you already have, not from acquisition alone.
clients that we work with in the sort of professional services space or, or, you know, other technology or SaaS, they're so focused on, I need more new clients. And oftentimes they aren't as focused on, you know, activating their existing clients to either expand their relationship with them or deepen their relationship with them.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
