Mark Osborne explains why timing matters in customer outreach. The key is catching prospects when they're in-market and motivated by current business events, not just based on past engagement history.
Then there's a level of engagement that make them a better fit from a timing perspective. And then to your point, those in-market contextual things that make them a better fit now, not just because they know who you are and they're engaging with you or have historically, but because of what's happening in their business now that makes their, their need or their motivation for a solution like yours a better fit now as well.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
