Mark Osborne explains the difference between startups and scale-ups. Startups hunt for their first paying customers and go-to-market fit. Scale-ups already have customers and need to build a repeatable sales process to grow.
A startup is all around finding that go-to-market fit. Yeah. So you found a few customers that are willing to pay, but now can we find a repeatable process in which we go to market, we find those customers or customers find us, but we actually are able to sell in a systematic, in a recurring kind of manner. So that's a startup. Scale-up is all about, okay, now we need to scale. We found go-to-market fit. Now we need to scale this up.
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