B2B sales still come down to real people: event planners, marketers, operations leaders with their own needs and preferences. Treating them as individuals, not just company representatives, changes how you sell.
when you say like, you know, we're selling to like B2B buyers, our people too, like, yeah, it's business to business, but at the end of the day, the people we're selling to are literally people. Like, they're, you know, like at my last job, they were event planners, they were marketers, you know, they were operation leaders. So they're people and they have their preferences and they have their needs and they want all of that to be
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
