Mark Osborne says most businesses run ads without answering three basic questions: what to say, who to say it to, and where they are. Strategy matters more than just launching campaigns.
And one of the things that, you know, I work with folks a lot on in the marketing and sales space, oftentimes someone will come to me and be like, help us run ads. And, you know, we've kind of gotten out of the agency business of just running ads because, you know, it's the what do you say and who do you say it to? Yeah. And then where do you— where do they live so that you can say it to them where they are? That's so much more important than just running ads.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
