Companies that want to grow need to stop just competing and start shaping their market. This means expanding the market itself in ways that fit your strengths and niche, not just fighting for a bigger slice of what already exists.
if you want to grow to that next stage, you really got to start shaping the market so that you're, you know, expanding the market in a direction that more aligns with either your niche or your core capabilities. And so is that the type of thing that you help companies do is to understand that sort of overall market messaging infrastructure?
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
