Are You Skipping This Step Before Writing Your Business Plan?
4 Aug 2025 · 1 min

0:31
Skip the business plan at first. A feasibility report comes before it, validating your model with unbiased data instead of the guesses that end up in most plans.

Skip the business plan at first. A feasibility report comes before it, validating your model with unbiased data instead of the guesses that end up in most plans.
The biggest misstep I see is first-time entrepreneurs or startups starting their journey with a business plan. Keep in mind that the business plan is an articulation of a business model. It's not a tested business model. It's not a business model that's been market researched. Yes, you have to add market research in a business plan, but usually that's biased, right? Same thing with the competitor analysis. There's actually a preliminary step to that, which I kind of mentioned before, and that's the feasibility report.

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