Mark Osborne explains why professional services firms get stuck scaling linearly: each new client means hiring more skilled people, which raises costs. Software and productization can break that pattern by building technology underneath the service.
And just as you say, professional services tend to kind of scale linearly because every new client, in order to service them, you gotta hire new people and those people need expertise and there's not an unlimited number of those. And so the cost for those can go up over time and it's quite challenging. However, and, you know, software did eat the world and so now there's so many sort of software tools available to services firms that they can start to productize some of the services that they offer and create more of a technology underpinning the services that they deliver.
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