Mark Osborne explains why you need testers who actually match your target audience, not just anyone willing to give feedback. He recommends B2B messaging platforms and AI tools for testing, then walks through a three-layer approach: structure, experience, and the psychological reasons people act.
You need to find the testers who match your demographic and psychographic. So there are some B2B message platforms for testing. I also use AI, which maybe it's something that we can test later on. But that's a good approach, especially if you're a startup. And after the structural, the experience layer, then you have to look at why people act. And that's kind of the deep layer.
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