Mark Osborne explains how LinkedIn's professional data lets you segment audiences by employer, job role, and reading habits, then target them with messages built specifically for those groups.
You know, the right person and the right message. And, you know, the, the core of marketing strategy is that segmentation, targeting, and then positioning. And the, the capability within LinkedIn for segmentation, because there's so much information about the people, who they work for, what their background is, even, you know, things that articles that they might be reading.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
