Marketing, sales, and customer success teams use completely different data to make decisions. Customer success has the most valuable insights about retention and churn, but it's the most ignored. Aligning these data languages unlocks hidden value across the organization.
So many organizations I see that you know marketing has their data that they look at that tells them you know what the market what they think the market wants them to say. Sales has their data on what works to close deals, and so that's what they use to sort of inform that. Customer success you know oftentimes actually has the most valuable but least utilized data set because this is what's actually working and what gets people to stay with you.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
