Mark Osborne discusses why teams should consolidate their tech stacks. Instead of marketing and customer success each maintaining separate tools, they can share a single platform if you align metrics and weight them by stage.
So that like there are different metrics for, you know, different stages and, you know, maybe different weighting of your focus, but you all share it together, which then allows you to consolidate different technology tools so that you find one tool that helps both marketing and customer success instead of marketing having their collection of tools and customer success
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
