Mark Osborne explains how automotive manufacturers focus their marketing on showcasing products and generating leads for dealer networks, prioritizing acquisition over offers or delivery timing.
What a manufacturer wants is to show their car in the best possible manner and to generate demand because that's what their role is. You see, the marketing teams at manufacturers are engineered to get as many acquisitions as possible, get as many leads as possible, and then eventually send them downstream to the dealer network. So for them, it's all, it's all about the product. It's not so much about the offer. It's not so much about how soon they can deliver the car, how soon they can fulfill the order.
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