Benefits Over Features
24 Jun 2024 · 0 min
0:22
Marketers and salespeople should lead with what a product saves you: money and time. Once you've got that, explain the features as the mechanism that delivers those savings.
Marketers and salespeople should lead with what a product saves you: money and time. Once you've got that, explain the features as the mechanism that delivers those savings.
Don't talk about the features, talk about the benefits, which is exactly what you're doing. You're, you're walking onto the, to the site and talking about the savings that you can deliver. That's the benefit that comes with it, both savings in money and savings in time, which also has a money component to it. And then they want to know, well, how are you doing it? That's sort of your opportunity to talk about those features.
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