Mark Osborne tells founders to weave their personal story into pitches instead of just asking for money. He says sharing why you care energizes listeners and attracts support, even though many founders feel uncomfortable doing it. The right co-founder, team member, or advisor can be just as valuable as external funding.
You know, if you can talk about your product and your company, can you also talk about yourself and bring your story? And that piece can be uncomfortable for some founders too, even if they have a great story to tell, like getting over that barrier of this is, you know, there's a reason why I'm doing this. I'm really passionate about it and I need to share that with other people to get them as excited about it too. So yeah, trying to tackle all those other angles and, you know, go beyond. Sometimes fundraising is the answer. Sometimes it's just getting the right co-founder or team member or advisor on board that can help you reach a better channel partner and, you know, bootstrap even further before you fundraise.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
