Breaking Down Silos for Alignment

That's right. Yeah. One of the ways that we've seen to be really successful to kind of create that alignment is by really breaking down silos. And so we work with a lot of like marketing teams that might have some conflict with the sales team, that might have some conflict with the CS team because marketing is bringing in leads that sales says never closes and sales is making promises to prospects that CS says, well, we could never renew that because we can't deliver on it. Yeah.