Business owners need to choose early whether to build a standalone platform or an add-in for a larger company, because this shapes every product and market decision. The wrong choice leaves you with a business nobody wants to buy.
So, you hit on something that I think is really interesting, and especially for, you know, our audience that might be operating a business today, and they sort of— the exit's on their mindset, but maybe it's not the only thing that they're thinking about. But you talked about, you know, this idea of being a platform play versus an add-in. And I've, you know, heard horror stories of businesses that aren't thinking about their eventual exit. Right. And so they're making choices in their business today that if they really sort of understood, I'm probably never gonna be big enough to be the platform. And so then I need to make choices that make me a perfect add-in. Yeah. If that's the likely outcome that they wanna have. Or alternatively, well, I could make choices that make me a better platform if that's what really the market's ripe for. Talk to us a little bit about some of those choices. And I've got some examples that I've seen, but I'm sure you've got some great examples too.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
