A product management professor explains how to build value by owning as little as possible and extracting value through partners instead. Rather than hiring internally, create an ecosystem of partners to do the work for you.
And, you know, as a product management professor, I'm sure I don't have to tell you, in my MBA class, they always said you want to own as little as possible, but extract as much value along the way. What you were describing was that although you saw the need, you know, for someone to fill this role, you recognized that you didn't have to do it yourself. You could, in fact, build an ecosystem of partners.
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