Building Credibility and Trust in B2B

In B2B, we're always really trying to build credibility and trust because we want our audience to sort of believe that we have the ability or the cred-ability to deliver what we say we can deliver. And then we want them to trust that the promises that we make will come through. And oftentimes, in a marketing or sales environment, authority, building authority is a good way to Gain that credibility and trust, because if they see you as a, as an authority, they'll sort of defer to your recommendation on how to do things as a way to do it.