Mark Osborne explains how to build credibility through repeated customer engagement and a clear company story that matches what customers actually need. Most companies struggle to align their messaging with customer context.
And so you build that credibility and trust through lots of engagements with folks where you're adding value to those conversations. So that's a great way to build that. One of the things that we've seen in working with customers, and I'm sure you've probably seen this as well, is now that you know some places to reach them, it's really important to say the right things and to have that really powerful story. And so a lot of companies sometimes struggle to sort of match their story about who they are with who their customer is and the context that the customer's in.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
