Mark Osborne explores how understanding a company's operating context, not just its size or industry, sharpens ideal customer profiling. His approach works especially well for companies dealing with market contraction versus those in stable positions.
is to go beyond just sort of the firmographic descriptions, but actually get into the context that they're operating in. And so if you look in, well, you know, we tend to do well with companies that are, you know, they're trying to react to a market contraction. And so our solution tends to work really well for companies dealing with that versus, you know, other solutions that might do better with, you know, companies that are in a more stable position.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
