Mark Osborne explains how products designed for individual users can spread through organizations to become enterprise solutions. Slack and Zoom both started with single-user adoption before scaling company-wide, showing that one person using a tool effectively can drive wider organizational buy-in.
you know, products that sell to solopreneurs or entrepreneurs, sometimes it doesn't even have to be a solopreneur. Like if you look at the growth of Slack and Zoom, for example, their growth strategy was to appeal to one person at a company who will then invite another person to use the product because they thought it's a really cool product. And then next thing you know, you have 10, 20, 30, 40 people within an organization using that product, and then it gets adopted on an enterprise level.
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