Mark Osborne explains how research builds the confidence to commit to a venture. Technical expertise plus the psychological boost from doing your homework helps you avoid the embarrassment of failure.
obvious that not only do you have sort of like the technical expertise to help do this analysis, but also like there's a bit of a psychology component here too. And the sort of the confidence that comes from having the research, which then gives you the confidence to really commit to moving forward in your venture so that you won't, you know, have that potential, you know, embarrassment or shame or whatever it might be
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