Mark Osborne argues that referral marketing can't be automated because it requires sustained human interaction and regular touchpoints. As entrepreneurs try to buy back time through automation, relationship-driven marketing resists those shortcuts. You need real time to nurture referrals.
of mouth, it still takes the time. Um, referral marketing, it takes time. You have to build, keep those relationships moving. You gotta touch, you have touchpoints and all these other things to really keep it moving. You know, leveraging those relationships takes time, right? Yeah. And there's no real way to automate that, not truly automate that, right? And so you get to this point where now you want to, you start getting this financial independence and now you're wanting to buy back your time because you don't have enough time, hours in the day.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
