Mark Osborne argues that coachability—the willingness to learn and be guided—predicts success better than domain experience, degrees, or certifications. Companies overvalue credentials when they should prioritize people who actually listen and adapt.
So interesting that you talk about that coachability as, you know, one of the key drivers. I've seen a lot of research that, you know, so many companies, they think, well, I need to hire for like domain expertise, you know. So some, they worked for another restoration company before, they worked for, you know, a similar business or, you know, similar type of thing. But so often the real driver of success is not the that, you know, domain expertise or even like a credential, like a certain degree or a certain certification. It's that coachability.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
