Mark Osborne discusses why in-office collaboration matters for problem-solving. He points to Marty's success selling Ratchet and argues that face-to-face whiteboarding and social inflection points keep teams connected and focused on customer value.
Chapters
And one of the things that really made a difference is while respecting appropriate safety protocols when people were exposed, is that we're in the office. We're just better being able to collaborate together, to crunch hard problems, to break out a whiteboard, write things down. And so I think it's been that in addition to Marty's expertise and his, his mindset in understanding there's been some specific milestones, particularly in when he had created Ratchet and successfully sold it. But we understood that there's a couple of key inflection points that we needed to change socially to continue to drive and stay sticky, stay connected, and provide value for our customers.