Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

Companies Grow Themselves Broke

20 Jul 2026 · 1 min

Watch on YouTube

0:34

In this segment of the YouTube video “Companies Grow Themselves Broke,” the speaker highlights a common organizational failure: sales teams push deals that look attractive on the surface, but the underlying operational costs make those deals unprofitable. Without a dedicated translator—typically the CFO—who can articulate how each deal impacts the cost structure, the organization fails to recognize the loss‑making nature of these sales. This disconnect allows the company to unintentionally “grow itself broke” as it repeatedly overlooks the financial consequences of its sales strategy across the enterprise.

Chapters

I also love that translation piece of it. And you rightly sort of say there are a few folks in the organization that can do this in the way that the CFO can, which is translate that operations is running at a loss every time sales sells this kind of deal. And sales is really excited about selling this kind of deal. Right. And so, when you don't, when there's not someone translating that within the organization, Those things get missed and they sort of grow themselves broke sometimes by not paying attention to that across the organization.