Most companies have valuable intellectual property they don't recognize: proprietary formulas, unique processes, or products that are hard to replicate but never patented. You might already own something worth real money without knowing it.
Sometimes companies just don't know that what they have is IP. Sometimes it's proprietary formulas. Okay. Sometimes it's the products that they have developed and they've developed it in a really unique way that others cannot replicate. And they don't understand that it may not be, you know, you may not have a patent on it, But you have developed something that no one can replicate, and that has a lot of value.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
