Mark Osborne explains how founders should build pitch decks for investors who spend about 3 minutes reviewing them. The key is cutting ruthlessly and including only what sparks follow-up questions, not trying to tell your whole story upfront.
I think on the storytelling fundraising or the pitch side in general, the hardest part for a lot of founders is trimming it down versus adding more into it. So a lot of founders could talk about their stuff. You know, if you said, here, you know, here's the stage, talk about your company for 30 minutes, they'd have no problem. But if you say, you know, an average investor is going to Like, read, spend 3 minutes reading your deck. What do you want to put in that 3 minutes? That's when it gets really difficult. So yeah, a lot of our focus is on figuring out what's most important and what people need to know and what'll get them more excited to ask those follow-up questions and want to start a conversation to learn more.
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