Mark Osborne breaks down content creation into repeatable steps: idea generation, writing, finding images, choosing platforms, and platform tweaks. Document each stage so you can delegate tasks instead of doing everything yourself.
If you don't know what that flow is, you can't offload any of it. If it— if everything sort of lives between your ears of, well, I come up with the idea and then there's a post. But instead it's like, come up with the idea and then I write the content and then I find the imagery to go with it, and then I decide, you know, where to post it, and then I tweak it based on, uh, that different platform.
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