Companies can differentiate in commodified markets by identifying what they do uniquely, then deeply understanding customer challenges and aligning their strengths to solve them. Strong customer-success functions or geographic focus become real advantages when paired with genuine empathy for what customers actually need.
Well, and that— it's that ability to understand what's unique about your company, like you have really good customer success, like you serve a specific geographic area, and then to be able to listen intelligently enough and to build enough empathy with the challenges of your customer that you can match your unique capabilities to their unique needs to really create differentiation in a seemingly commoditized marketplace. Yeah.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
