HubSpot and Salesforce are the benchmark CRM platforms. You need a unified customer data repository and staff certified in whichever system you choose. The speaker has product-management experience building a competing CRM and has researched both extensively.
You know, typically HubSpot and Salesforce are the gold standards for CRM in today's world. I know there's a lot of new up-and-coming CRMs that people are interested in, but having a place where all of your customer data lives is super important and you need someone who understands CRM. So we're certified in both HubSpot and Salesforce. I've worked as a product manager to help design a CRM to compete with those. So I've done a lot of, you know, research and my team definitely understands those systems first.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
