Mark Osborne explains why off-the-shelf e-commerce solutions work for standard cases but fall short when customers need custom tailoring. Serving tens of thousands of customers makes individualized solutions difficult in a noisy, competitive market.
I find out over years of experience that a lot of our customers kind of, when they reach us, they already prepared to make decisions to do something not standard because we have a lot of platforms in the market in e-commerce and market will very noisy and very competitive. But a lot of solutions that we have in the market, they're very standard and they take care of a lot of standard cases. But if you need something more standard, this became much more complicated. And it's— reason for this exists because of mass market situation. When you're serving 10,000 customers, it's very difficult to tailor solution to specific customer needs.
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