Mark Osborne outlines five common business mistakes: targeting the wrong customers, poor product-market fit, weak messaging, ignoring market trends, and missing competitor moves. He advises staying close to customers, engaging your best ones regularly, and making sure you're easy to do business with.
Yeah, well, and you very succinctly hit on a lot of the problems and about not understanding the customers, targeting the wrong customers. Your product-market fit is not correct, right? You don't have it properly positioned. Your messaging's wrong. And you're— and a big one is often ignoring the market trends and how your competitors are shifting to respond to you in the market, right? So, some of the fixes and the most common ones are get and stay in front of your customers, right? Like talk to your best customers, stay in front of them. And one of the sort of like the subtext of my book is how to get, act, and stay in front of your customers and be a pleasure to do business with always.
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