A speaker argues that small companies often skip customer research and rely on intuition instead. Gathering direct customer insights through research firms prevents costly mistakes and leads to better business decisions.
And I love this emphasis on research. And, you know, I've worked with research companies and I'm such a big believer in using data to make decisions instead of gut. And it's so, you know, oftentimes, especially for smaller companies, like you say, to take the time to actually get the voice of the customer and to actually do that research. So it's not just them sort of navel-gazing, as they say, or, you know, coming up with, oh, well, I know what the market wants. That's not always true. And so taking the time to do that research is super valuable.
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