Mark Osborne breaks down account-based marketing acronyms: ABM, ABX, ABS, ABCM, and the newer ABGTM (account-based go-to-market). He explains what each term means and how they fit into modern sales and marketing strategy.
ABM, there's ABX, which is account-based experience. There's ABS, which could be account-based strategy or account-based sales. There's account— ABX, which is account-based experience. There's ABCM, which is account-based customer marketing. I actually have a chapter in that book, which is fun. And then the new term that's come up in the past 6 to 8 months is ABGTM, so account-based go-to-market.
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