Choose a sector with real market potential, then deepen relationships with clients in that space. Stronger, longer-term partnerships make your business more efficient, deliver better results, and keep clients from switching vendors.
So I guess the sort of guidance there is obviously you want to pick, you know, a subsector or a sector that has enough sort of market potential to build a business on. But the more you can deepen your relationship there, the longer you can add value and the longer your engagements can be with those clients, making it both more efficient for your business and better outcomes for your clients because they don't want to have to switch vendors frequently, they want to continue to get insights from their partners so that it's sort of a mutually beneficial structure.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
